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NOBLE Immersive
A luxury fragrance house told as one cinematic 3D scroll story.
- Industry
- Perfume
- Type
- Immersive experience
- Year
- 2026
- Services
- Art direction, 3D experience, Web development
Self-initiated concept project, designed and built by SIMA to demonstrate what we can create for brands in this industry.
Overview
A concept for a perfume house that wanted its website to feel like a fragrance campaign — the bottle is the hero, and every scroll moves the story forward.
Challenge
Perfume is sold through the senses. On a screen you cannot smell it, so the site had to make people feel the depth, warmth and craft of each fragrance.
Concept
One continuous film: the bottle arrives, the brand statement appears, oud, saffron and amber gather around it, and the bottle becomes the product you can add to your bag.
Design
Dark cinematic chapters with ivory editorial sections, a champagne accent used sparingly, and bilingual typography that works equally well in Arabic and English.
Key interactions
- 01
Scroll-driven 3D story
The camera orbits the bottle while chapters change.
- 02
Ingredient atmospheres
Choosing an ingredient changes light, colour and particles.
- 03
360° product showroom
Drag, rotate and zoom the bottle on the product page.
Responsive views
Desktop
Mobile
Technologies
- Next.js
- React Three Fiber
- GSAP ScrollTrigger
- Motion
- TypeScript
Next project
NOBLE Store
Online store
